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My $2.6 Billion Ecosystem Fail: an RJMetrics Post Mortem
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My $2.6 Billion Ecosystem Fail: an RJMetrics Post Mortem

This June, a headline flashed across my phone and I knew one of my most serious business missteps had finally been finalized: Google had purchased Looker for $2.6 Billion.

Bob Moore
By Bob Moore
December 9, 2019

Sunir Shah: The Channel is Dead, Long Live the Channel

Sunir Shah is the founder of AppBind, a tool for agencies and resellers to manage all of their SaaS subscriptions—he's also a bit of a historian of the software world.

Sean Blanda
By Sean Blanda
December 3, 2019

You’re the First (And Only) Partner Manager at Your Company. Now What?

Being the first partner manager at a company is a bit like being the new kid at high school. You have to wander the metaphorical cafeteria and figure out who is willing to team up and who isn’t...

Sean Blanda
By Sean Blanda
November 26, 2019

How to Execute a Co-Marketing Motion to the Right People, Every Time

Co-Marketing is when two companies partner to create a shared marketing campaign, introducing both companies to each other’s audiences. This joint project is usually “co-branded” featuring the...

Sean Blanda
By Sean Blanda
November 19, 2019

Who won Web Summit: Ecosystems or Platforms?

William Gibson once said, "The future is already here — it's just not evenly distributed."

Sean Blanda
By Sean Blanda
November 12, 2019

How to Partner With Me: Typeform’s Francois Grenier

“How to partner with me” is a new series where we ask leading partnership managers about the inner workings of their partnership programs and what makes for a successful partnership with them. 

Sean Blanda
By Sean Blanda
November 11, 2019