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Account Mapping and the New Partner Success Process
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Account Mapping and the New Partner Success Process

This is a guest post by Lisa Thoman Lawson from LTL Partner Consulting. Lisa has over 15 years in SaaS technology and provides partnerships and channel consulting services and workshops to high...

Lisa Thoman Lawson
by Lisa Thoman Lawson
April 22, 2019

Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together

Are you new to business development or are you a tech executive working on your go-to-market strategy? Still swimming your way through the alphabet soup of terms like SI, ISV, MSP, VAR, and OEM?...

Bob Moore
by Bob Moore
March 11, 2019

The Partnership Dilemma: How a 70 Year-Old Game Theory Problem Impacts Partner Success

The Prisoner's Dilemma

You’ve just been arrested for bank robbery. Across the dark hallway, your accomplice Richard is being led into a conference room. As the door slams shut, police begin...

Bob Moore
by Bob Moore
March 4, 2019