Sunir Shah is the founder of AppBind, a tool for agencies and resellers to manage all of their SaaS subscriptions—he's also a bit of a historian of the software world.
Being the first partner manager at a company is a bit like being the new kid at high school. You have to wander the metaphorical cafeteria and figure out who is willing to team up and who isn’t...
Co-Marketing is when two companies partner to create a shared marketing campaign, introducing both companies to each other’s audiences. This joint project is usually “co-branded” featuring the...
William Gibson once said, "The future is already here — it's just not evenly distributed."
“How to partner with me” is a new series where we ask leading partnership managers about the inner workings of their partnership programs and what makes for a successful partnership with them.
So you’ve been made partner manager. Congrats! (We’re very happy for you.)