<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=850412572023345&amp;ev=PageView&amp;noscript=1">

Featured Post

How to Execute a Co-Marketing Motion to the Right People, Every Time
Read More

Sean Blanda

Sean Blanda
Sean is the Director of Content at Crossbeam.

Latest

How to Partner With Me: Zapier’s Emily Breuninger

“How to partner with me” is a new series where we explore the inner workings of partner programs to help you better understand how to partner with them. Want to be featured? Leave a comment on ...

Sean Blanda
By Sean Blanda
October 22, 2019

Lessons From Allbound: 4 Things That Will Define the Channel Sales Space in 2020

There’s complicated and then there’s channel sales.

Sean Blanda
By Sean Blanda
October 16, 2019

4 Ways to get New Customers Using Partner Data

One of the most common partnership strategies we see at Crossbeam is mapping your leads with a partner’s customers (and vice versa).

Sean Blanda
By Sean Blanda
October 9, 2019

When is a Tech Partnership a Waste of Time?

Let’s pretend several of your customers are asking for you to have an integration with a new SaaS product they saw on Product Hunt. We’ll call it “FancyTool.”

Sean Blanda
By Sean Blanda
October 2, 2019

Account Mapping: How to (Finally) Do It Without Giant, Cumbersome Spreadsheets

Managing partnerships can seem like one of those problems from your high school math class. You have a list of your prospects, Johnny has a list of his customers, and Mary has a list of her...

Sean Blanda
By Sean Blanda
September 25, 2019