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How to Execute a Co-Marketing Motion to the Right People, Every Time
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How to Partner With Me: Zapier’s Emily Breuninger

“How to partner with me” is a new series where we explore the inner workings of partner programs to help you better understand how to partner with them. Want to be featured? Leave a comment on ...

Sean Blanda
By Sean Blanda
October 22, 2019

Lessons From Allbound: 4 Things That Will Define the Channel Sales Space in 2020

There’s complicated and then there’s channel sales.

Sean Blanda
By Sean Blanda
October 16, 2019

4 Ways to get New Customers Using Partner Data

One of the most common partnership strategies we see at Crossbeam is mapping your leads with a partner’s customers (and vice versa).

Sean Blanda
By Sean Blanda
October 9, 2019

When is a Tech Partnership a Waste of Time?

Let’s pretend several of your customers are asking for you to have an integration with a new SaaS product they saw on Product Hunt. We’ll call it “FancyTool.”

Sean Blanda
By Sean Blanda
October 2, 2019

Account Mapping: How to (Finally) Do It Without Giant, Cumbersome Spreadsheets

Managing partnerships can seem like one of those problems from your high school math class. You have a list of your prospects, Johnny has a list of his customers, and Mary has a list of her...

Sean Blanda
By Sean Blanda
September 25, 2019

Crossbeam Raises $12.5M Series A for a Partner Success Revolution

When it comes to partnerships, simple questions can be hard to answer. Which customers do we have in common? Are we selling into the same accounts? How can our partnerships generate more leads,...

Bob Moore
By Bob Moore
August 21, 2019