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How to Partner With Me: Zylo’s Natalie Boone
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You’re the First (And Only) Partner Manager at Your Company. Now What?

Being the first partner manager at a company is a bit like being the new kid at high school. You have to wander the metaphorical cafeteria and figure out who is willing to team up and who isn’t...

Sean Blanda
By Sean Blanda
November 26, 2019

How to Execute a Co-Marketing Motion to the Right People, Every Time

Co-Marketing is when two companies partner to create a shared marketing campaign, introducing both companies to each other’s audiences. This joint project is usually “co-branded” featuring the...

Sean Blanda
By Sean Blanda
November 19, 2019

Who won Web Summit: Ecosystems or Platforms?

William Gibson once said, "The future is already here — it's just not evenly distributed."

Sean Blanda
By Sean Blanda
November 12, 2019

How to Partner With Me: Typeform’s Francois Grenier

“How to partner with me” is a new series where we ask leading partnership managers about the inner workings of their partnership programs and what makes for a successful partnership with them. 

Sean Blanda
By Sean Blanda
November 11, 2019

Is “EcosystemOps” Going to be a Thing?

So you’ve been made partner manager. Congrats! (We’re very happy for you.) 

Sean Blanda
By Sean Blanda
November 4, 2019

How to Stop Channel Conflict and Tech Partner Conflict

Partner Conflict is the general term for when two or more partners are inhibiting each other’s ability to close a deal. It takes two forms:

Sean Blanda
By Sean Blanda
October 29, 2019