Being the first partner manager at a company is a bit like being the new kid at high school. You have to wander the metaphorical cafeteria and figure out who is willing to team up and who isn’t...
Co-Marketing is when two companies partner to create a shared marketing campaign, introducing both companies to each other’s audiences. This joint project is usually “co-branded” featuring the...
William Gibson once said, "The future is already here — it's just not evenly distributed."
“How to partner with me” is a new series where we ask leading partnership managers about the inner workings of their partnership programs and what makes for a successful partnership with them.
So you’ve been made partner manager. Congrats! (We’re very happy for you.)
Partner Conflict is the general term for when two or more partners are inhibiting each other’s ability to close a deal. It takes two forms: