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Sunir Shah: The Channel is Dead, Long Live the Channel
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You’re the First (And Only) Partner Manager at Your Company. Now What?

Being the first partner manager at a company is a bit like being the new kid at high school. You have to wander the metaphorical cafeteria and figure out who is willing to team up and who isn’t...

Sean Blanda
By Sean Blanda
November 26, 2019

Is “EcosystemOps” Going to be a Thing?

So you’ve been made partner manager. Congrats! (We’re very happy for you.) 

Sean Blanda
By Sean Blanda
November 4, 2019

How to Partner With Me: Zapier’s Emily Breuninger

“How to partner with me” is a new series where we explore the inner workings of partner programs to help you better understand how to partner with them. Want to be featured? Leave a comment on ...

Sean Blanda
By Sean Blanda
October 22, 2019

4 Ways to Get New Customers Using Partner Data

One of the most common partnership strategies we see at Crossbeam is mapping your leads with a partner’s customers (and vice versa).

Sean Blanda
By Sean Blanda
October 9, 2019

Account Mapping: How to (Finally) Do It Without Giant, Cumbersome Spreadsheets

Managing partnerships can seem like one of those problems from your high school math class. You have a list of your prospects, Johnny has a list of his customers, and Mary has a list of her...

Sean Blanda
By Sean Blanda
September 25, 2019

Crossbeam Raises $12.5M Series A for a Partner Success Revolution

When it comes to partnerships, simple questions can be hard to answer. Which customers do we have in common? Are we selling into the same accounts? How can our partnerships generate more leads,...

Bob Moore
By Bob Moore
August 21, 2019